When we hear about companies that are recycling hard to recycle items, we go visit them. We love to see what makes these companies tick and who they are. Through these visits, we get a sense of why these companies are successful, and where they could do better. And we like (geeky) adventures.
On a rainy Friday morning, we ended up at Data Killers, an electronics recycling company located in a warehouse just outside Washington, DC. Zack Boorstein, the co-owner, met us in a conference room filled with AV equipment, a mishmash of chairs and a huge conference table that from its look, has seen a lot of meetings. “I never buy anything for any of our offices. When clients clean out their electronics, they’re often upgrading their furnishings, too. I even picked up the reception area console from an upgrading project. Are our computers refurbished models?”, he queried. We nodded an (abashed) “no”.
And, so began our adventure at Data Killers. Zack comes from a family that’s been working in scrap metal for over 100 years. Metal recycling is in his veins, and the 21st century version of a scrap metal worker is an electronics recycler. There’s a never-ending motherload that clients, from the federal government to local school districts, are begging him to mine. “I’m a cowboy. I never say ‘no’ to anything.”
With e-cycling centers now operating in Sacramento, Omaha, Boston, Austin, and DC, Data Killers refurbishes computers for resale at PC Retro stores in the DC area. You can purchase a refurbished computer for less than half the cost of the same model new, and you get a better guarantee. What’s not refurbished is disassembled into smaller parts that are shipped out across the US and the globe for further dismantling and recycling. What absolutely can’t be recycled in DC is sent to Covanta, where it’s burned as waste for energy. A tour of Data Killler operations (no photos allowed per client confidentiality) portrayed an e-cycling “museum” that included a 4X4X4’ box filled with flip phones and Blackberries (remember them?) and consoles from the 1960s. It’s all usable - and already purchased. I spotted a slew of old computer bags. Every PC Retro computer comes with a free bag. It all gets reused.
But fortunately, this cowboy knows his own limits.
As his business abounds, Zach realized he needed more efficient processing and organization. A Washington Post story recently reported on Data Killers’ merger with the Irish Wisetek Solutions. Wisetek has the processing system that Data Killers needs. Staff have traveled to Ireland to learn their system, and there are now 11 Wisetek staff in DC training the 65 Data Killer staff.
All of this is music, indeed an orchestra, to a zero waster’s ears. But what’s the great thing about Data Killers? As we walked around, Zack greeted his team. People were glad to see their boss. He knew them. There were embraces for staff who had recently returned from Ireland. He introduced us to staff who had moved up within the company from sorting to processing.
Data Killers is thriving. So, why the success? Zack knows his business, but he also knows his limitations and where and when he needs to bring in outside expertise. He values and knows his staff. And, he takes time out of his busy day to meet with representatives of a start-up company called (r)evolve that might be able to drive some additional business his way.
Oh, and, our next computer purchase? It’ll be a refurbished model.